- Poor shopping cart design
The purpose of having a shopping cart is to lead your customers to check out. Therefore, the shopping cart that you employ for your website can determine whether your customers will proceed to check out or not. An excellent shopping cart design is one that promotes selling products online and includes product summary, multiple paying options, promo code field, final pricing, shipping methods, privacy and return policy as well as complimentary products. Another important feature is the ‘continue shopping’ or ‘proceed to check out’ link. It is also an excellent idea to highlight the checkout button in color and also make sure to use a famous check out inscription such as ‘checkout,’ ‘proceed to checkout,’ ‘proceed with your order,’ go to checkout,’ or check out now.